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What is our aim?

Based on the fact that we have recently re-branded, we thought it would be a great idea to write a blog on what our aim is.

We aren't your average active wear brand, our core beliefs and aims go much further than a quick sale. We intend to assist you, and others into a healthy way of living; whether that's going to the gym 5 times a week, or just hitting 10,000 steps a day. 

Our mission statement is:

Create high quality, affordable and innovative active wear to athletes which in turn will promote a healthy well-being.

The area we decided we would like to focus more attention on- promoting a healthy well-being. We understand everyone's situation may vary depending on work, social life, family etc, but we want to ensure that as a brand we are heavily involved in the process of getting everyone involved into sport or the gym, and assisting performance for those who are already heavily involved in either or. 

That's why our strap line: "Innovation to help you perform to your ABSOLUTE best" is referred to every time we design a new item, because we believe every product has to be practical and durable in order to serve the purpose it's intended to serve.