One of the most asked questions amongst fitness enthusiasts is how to make a career within this industry. In this blog, we will be going through some key steps/ areas we feel is important to focus on in order to really make a name for yourself within the industry.
The great saying goes "It's not what you know, but who you know" and although this isn't entirely true, theres no denying that connections get you far now-a-days, particularly in a tight-knit community like the fitness industry.
Go to Expo's, speak to active wear brands, supplement companies and other athletes and get your name known at these events. Rep your favourite gym wear brand and go over to them, introduce yourself and say how you'd love to be an athlete some day.
This will get you very far in any industry and it doesn't start with you telling everyone how passionate you are. Let your passion shine through when you speak, and let it show itself as thats what a lot of people who speak to you will remember, and thats a good thing!
Content, content and more content:
Regardless of whether your aim is to become sponsored by a fitness clothing brand, or you want to become a fitness influencer, content is key. To read our blog on how to get sponsored by a clothing brand CLICK HERE.
You need to focus on creating high quality and engaging content. Find a start-up photographer (students at university are great!) and contact them about arranging a shoot. They usually won't charge as they need imagery for their course anyway, but if they do agree on a rate and keep getting consistent content to upload and add value to your audience with every piece of content you do upload.
Lastly, collaboration is also another great way to excel your growth in the industry and get you to the stage whereby you can start making a wage you can live off of.
Similarly to the photographer situation, contact other people in the industry and go after the big names! You never know where it will lead you, and the biggest loss is the 20 seconds it took to type the message.
Collaborate on different platforms- Instagram, YouTube, Facebook etc and grow all of them simultaneously.
We hope this helps give you an insight into what steps need to be focused on to start working towards making a career for yourself in a highly competitive and saturated market. These steps, combined with a solid model and consistency will get you very far.